Using Facebook for marketing new products
Social Networks and Major events (sports, entertainment, etc) provide a great opportunity for marketing. While the former provides a community and medium to target, the latter gives an effective reason for sending new a message.
Those of you who visited Java.com or other sites of Sun Microsystems might have noticed a promotional game called myPicks Beijing 2008. This game was developed by Pramati for promotion of Sun’s launch of a new product called Zembly. The game was launched on Facebook to not only demonstrate the use of Zembly as a social applications platform but also spread word about this new offering to a large base of Facebook users. The viral elements of the game, high Olympics spirit and some word of mouth marketing using Tell-a-Friend widget, led to easier spread and indirect promotion of the newly launched product.
If you are curious about what the game does, play the game at Facebook while the Games are on, or watch this youtube video.
An example of how Social Media and Social Networks can be used in marketing.
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