web 2.0
Product promotion through social games
We are seeing a very interesting trend. Using Social games in place of traditional advertising.
I am talking about the just released MyPicks U.S. Election 2008 - New Social Networking Application for MySpace and Facebook - Created with Zembly. Read the official press release from Sun Microsystems here.
This game for Facebook and MySpace users, was built [...]
SocialTwist Tell-a-Friend launched successfully
Relieved. Last week saw the release of our new offering - The Tell-a-Friend widget, under SocialTwist brand. The product is not only scaling up well to support the large number of widget serves, which quickly ran into millions (thanks to Amazon EC2 and S3), but working well for hundreds of websites and blogs. You know [...]
Using Facebook for marketing new products
Social Networks and Major events (sports, entertainment, etc) provide a great opportunity for marketing. While the former provides a community and medium to target, the latter gives an effective reason for sending new a message.
Those of you who visited Java.com or other sites of Sun Microsystems might have noticed a promotional game called myPicks Beijing [...]
Web for seniors now live
Web does not exclude anyone. While most web 2.0 sites/services are targeting the young, BigscreenLive brings a special service for senior citizens.
UI challenge of creating an interface for seniors is big. We had a great time working with BigScreenLive team in developing it. For developers on the project, putting themselves in the user’s shoe was [...]
Netgear agreement with Dekoh
Pramati Technologies recently signed an OEM Agreement with NETGEAR, Inc. Under this agreement Dekoh Media Sharing Platform will be shipped with ReadyNAS product targeted at home consumers market. Home users who are experiencing explosive growth in their digital photo collection can buy ReadyNAS ($399 on Amazon now for 500GB) and they will get easy-to-use ReadNAS [...]
Segmenting web platforms
Web as a platform is an interesting topic for most people in the software industry. Marc Andreessen (Ning) recently made an attempt to classify this platform in his post The three kinds of platforms you meet on the Internet. In the follow up analysis posted by Josh on ReadWriteWeb Platforms on the Web are Platforms [...]
My interview at blog.Lifebeyondcode.com
Rajesh Setty has published my interview with him Behind the scenes - Dekoh; Interview with Vijay Pullur. I have talked about several topics like our history, why Dekoh?, how is it different from Adobe Apollo and Google gears, enterprise and SaaS ISV use cases for Dekoh etc. Thanks Rajesh for interviewing me and publishing [...]
JavaFX opens more options for Java developers
Sun CEO Jonathan Schwartz announced at JavaOne a new product called JavaFX. In simple technical terms JavaFX is a easy to use scripting language for writing Swing and Java2D applications. Writing Swing based applications is considered complex by most developers and JavaFX should make it simpler.
With JavaFX coming up now there are more options for [...]
Java-driven Rich Internet Applications
Rich Internet Applications (RIA) is catching on very well. It is easy to appreciate the need to have an integrated desktop - web experience for all the good things such applications can bring.
However, in building RIA, two things from the web development experience become important:
Being cross-platform and not to exclude anyone (as the web does [...]
Web 2.0 Expo, interactions were excellent
Today we ended the Web 2.0 Expo at San Francisco with a great feeling.
For Dekoh this show was an important milestone, the unveiling of the product to the public for the first time. We reached a thousand downloads on just the first day.
The feedback and interactions with a wide cross-section of people was very useful [...]
