Sun
Product promotion through social games
We are seeing a very interesting trend. Using Social games in place of traditional advertising.
I am talking about the just released MyPicks U.S. Election 2008 - New Social Networking Application for MySpace and Facebook - Created with Zembly. Read the official press release from Sun Microsystems here.
This game for Facebook and MySpace users, was built [...]
Using Facebook for marketing new products
Social Networks and Major events (sports, entertainment, etc) provide a great opportunity for marketing. While the former provides a community and medium to target, the latter gives an effective reason for sending new a message.
Those of you who visited Java.com or other sites of Sun Microsystems might have noticed a promotional game called myPicks Beijing [...]
Sun Mashup event
I was at the Sun Mashup Event this afternoon. It was a semi-formal discussion/debate between Tim Bray, Director of Web Technologies at Sun and Michael Arrington of Techcrunch. The topics included Web 2.0 and venture capital mainly.
There were some interesting thoughts and debate around Web 2.0 definition, is web 2.0 a new concept that did [...]
